Audience Profile

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Guided by a technical planning committee boasting a diverse range of expertise and experience, IT²EC attracts delegates from all areas of the supply chain, including a variety of end-users with significant purchase power. 

As Europe’s leading training and simulation exhibition, the audience is largely dominated by visitors from Western Europe. However, more than 45 nations are represented overall, with increasing representation from growth regions including Eastern Europe and South East Asia.

View 2019 post-show report

View 2019 post-show report

VIP engagement

VIP engagement

128 visiting VIPs and delegations attended the 2019 edition.

As an exhibitor in 2020, you can expect to meet with high profile influencers, including national government representatives, ministry and central defence staff and armed services.

More information

Participating organisations

Participating organisations

More than 100 organisations are expected to exhibit their product and service solutions in London.

As well as prime full-service training providers, the event is attracting an increasing number of technology startups and SMEs. In fact, more than 30% of 2019 exhibitors were brand new to the show last year.

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Testimonials

  • “ITEC is such an important event for the military simulation community. From the first contact, to the information passed by email, the way we were received and everything we experienced was incredible. Congratulations on the event and I hope to be present again next year.”
    Alexandre Villarmosa
    Lt Commander, Brazilian Navy
  • “ITEC is important for a mixture of reasons. It is a really good engagement platform for customers, partners and suppliers so we can understand where we are going, what we have got right and where we need to improves further into. It also provides visibility of what everyone else is doing.”
    Alison Heminsley
    Simulation & Training Technologist, BAE Systems
  • “DisTec brings together industry from all parts of the world and gives us an opportunity to showcase what we can do and understand more what they can do for us. We met lots of interesting companies.”
    Lucy Mason
    Head of Defence & Security Accelerator (DASA), UK MoD
  • “ITEC is Europe's most important event in modelling & simulation-based training and education for military, civilian defence and societal security. It raises awareness, conveys knowledge and promotes networking among professionals.”
    Dr Arne Norlander
    LtCol (Retd), CEO, NORSECON AB
  • “The show is successful for us and really great to meet our international customers. Our stand is very crowded all the time.”
    Hans Lindgren
    Head of Business Development, Saab