The most recent edition of IT²EC (formally known as ITEC), took place in May 2019 at Stockholmsmässan, Sweden. The event attracted a diverse audience of more than 2,000 attendees from 45 countries.
We were pleased to see an excellent response rate to our event satisfaction survey, providing a high volume of feedback for us to learn from. Whether or not you were able to attend the show, we are pleased to share the key findings and outline how they will be used to shape future events.
As well as a 10% year-on-year rise in audience size, not including additional visitors from co-located events, we observed significant improvements across several key metrics including overall satisfaction and exhibitors' predicted return on investment.
Positive signs that the event is on the right track, but we know there is plenty more work to do.
Returning to Stockholm for the first time since 2008 had the desired effect. More than 35% of exhibitors and visitors came from Scandinavia, including excellent representation from the Swedish Armed Forces.
This evidence of strong regional engagement supports the event's ongoing geographical rotation strategy. We will continue to review this on an annual basis moving forwards.
Our efforts are now focused on re-uniting the training technology community at IT²EC 2021 in Seville. Our primary objective is to strengthen our industry engagement to ensure all key stakeholders are represented at the event. We are counting on your support.
In return, you can expect a wider variety of exhibiting organisations, more disruptive technology solutions, a simpler registration process, a revised delegate catering format and more readily-available conference materials to help plan your visit.
And of course, in light of COVID-19, tradeshows like IT²EC are likely to look a bit different in future. Rest assured we are doing everything we can behind the scenes to ensure the show is held in a safe environment.
If you have any queries about the survey or would like to offer feedback in more detail, please get in touch by sending us an email.
